Dr David Giles

Image result for David Giles Winchester
Dr David Giles

Reader

Department of Psychology

David.Giles@winchester.ac.uk

+44 (0)1962 827026

David Giles is Reader in Media Psychology at the University of Winchester. He is the author of Twenty-First Century Celebrity: Fame in Digital Culture (Emerald, 2018) and Illusions of Immortality: The Psychology of Fame and Celebrity (Macmillan, 2000) along with several other books, chapters, and many journal articles on media and psychology. He is co-founder and co-editor of the Taylor & Francis journal Qualitative Research in Psychology and co-founder of the international research network MOOD (Microanalysis of Online Data).

Abstract

Jung’s concept of the persona is part of his dynamic structure of personality, consisting of a series of archetypes. The persona is a fully conscious archetype that ‘negotiates’ with society on behalf of the self as a whole. So it is not surprising that Marshall and Barbour (2015) and colleagues have used it as a structure to help us understand contemporary (digital) culture, with particular reference to social media profiles. Persona studies has grown out of celebrity studies, which is interesting because until this century most academic theory of celebrity focused on the idea of the ‘star text’ (e.g. Dyer, 1979). The concept of persona, being rooted in a ‘presentational’ rather than representational media, gives agency to the famous individual that had rarely entered into serious studies of celebrity prior to the digital era. If ‘microcelebrity’ is, as Marwick (2015) claims, a practice, it is one that is indulged in by all users of social media today, and one could argue that the subject of celebrity studies has shifted from the ‘sign’ or cipher (e.g. Marshall, 1997) that needs to be filled with meaning by media producers, media texts and audiences, to the practitioner. This creates, I will argue, a larger role for psychology than is allowed for in previous cultural theory around celebrity. In this talk I will discuss social media in relation to Jungian theory as a whole, as well as other psychological theories of self and personhood articulated over the last century (including Freud, Winnicott, Laing, Harré and Gergen), and consider which elements of this literature have the most relevance for understanding the experiences of all of us, celebrities and their audiences included, as we sail through the choppy waters of digital culture.  

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create your website with WordPress.com
Get started
%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close