Free booking for pre-Conference Event – Monday, June 24th at 7.30pm

Book via eventbrite: https://www.eventbrite.co.uk/e/journalist-influencer-or-brand-tickets-62041566997

Panellists:
“Big-name” journalists and writers have some of the largest followings on social media.
But how do journalists balance their personal and professional personas on social media? How can they protect their authenticity and credibility while also building a personal brand? Are they able to be both objective and opinionated? And what are the challenges and opportunities that this heightened visibility brings them?
To help us understand more, our panel will include:
Susie Boniface, journalist and author who uses the pseudonym Fleet Street Fox in her Daily Mirror column and on Twitter
Chris Stokel-Walker, journalist and author of YouTubers, a book which charts the rise of influencers and explores their personas
Dr Bethany Usher, former Fleet Street reporter, whose research focuses on persona, politics and the press in mainstream and social media

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